I’ve just been reviewing the latest research on how people use reviews online. And it’s an eye-opener. Faster now than ever, consumers are quickly deciding if they trust a business. The respected 2015 Local Consumer Review Study from BrightLocal shows that 88% of consumers read less than 10 reviews before they form an opinion about…
You care about your buyers’ experience. Of course you do. No business will survive if it has no concern for the value it delivers to clients, customers and patients. And you back up your sales with a customer service process to ensure any problems are managed. Even so, it’s still possible to get a negative…
I get it. You clicked to read this because you wonder what’s the big deal about transferring a phone call, right? In that case, you need to read on! As Michael Gerber points out in his E-myth books, there should be a system for every part of your operation – even for how the phone…
My post today will answer a question you’ve probably asked yourself: how come those ads are following me wherever I go on the web?! It’s called retargeting and, if you spend any time on the web, you’ve almost certainly been retargeted. It’s when you visit a website and then, mysteriously, no matter where you go…