Yes, Your Website Looks Great.
But Does It Bring New Clients?
Sadly, for most business owners, the answer is NO.
You might be a lawyer, architect or kitchen designer, for example, but what you really have is a business. And as with any other business, it needs sales revenue.
Translation: your business needs a steady flow of new clients.
Maybe you rely on organic search volume, or perhaps you’re paying for SEO, PPC, etc, to bring website traffic. But conversion is your problem, not traffic. Because, if your website can’t engage those visitors, they’ll just click away to a competitor.
How much of a problem is it?
Let’s look at lawyers: 76% of new clients look at more than three websites before choosing a law firm, while 29% look at more than six! (ilawyer)
It’ll be the same in your industry. People visit your website, then bounce. Your analytics show they were there, but they left without scheduling a call, making an appointment, starting a Live Chat, or whatever is your Call to Action. (If you even have one?)
When you think about the lifetime value of a single new client, you might be shocked by how much money you’re letting slip away!
You need to reserve a slot for me to build you a conversion funnel.
I call it an Evolution Funnel because it “evolves” as prospects move through the Buyer Decision Process. It’s like an insurance policy: the funnel will convert visitors, if your website doesn’t.
But first, you need to know more about the Buyer Decision Process (it’s an established marketing principle) and learn how an Evolution Funnel works to create a steady stream of new clients for your business.
I work by invitation, using my advertising, marketing and internet skills to help professional firms and service businesses* grow their sales and increase their profits.
It’s a mistake to treat them all the same way.
If you want to convert more clients, start with my Free Guide:
* Service Business?
Professionals:
Family law, tax accounting, business law, cosmetic dentistry, etc.
Services:
Kitchen design, roofing, pest control, HVAC, skin care, construction, fishing charters, property management, appliance repairs, landscaping, car rental, upholstery, etc.
These are just some of the businesses I work with.
(But not manufacturers or retailers, sorry.)