My practical tools to use in your business
A powerful review management platform that sources, manages, monitors and promotes online reviews and ratings through your own easy-to-use dashboard.
A done-for-you system which captures qualified prospects who visit your website, then builds relationships that convert to sales.
Incentivize clients, customers and patients to participate in an exclusive members-only club, which simultaneously manages a contact database.
HOW I CAN HELP
Assisting business owners with practical tips and insights
You’re busy. Running a business is hard work. You don’t have time to keep up with all the changes in marketing – even the experts are challenged to stay ahead of rapidly evolving online marketing techniques.
That’s why you need me on your team. Someone to show you what works, based on my experience with business owners (like you) and businesses (like yours) in eleven different countries.
You grow your business in only three possible ways:
convert more customers, then help them spend more, and buy more often.
Start by downloading my “Online Success Formula” or by scheduling my Introduction Series of one-on-one coaching calls. But don’t just move on without taking action. Because your competitors aren’t standing still, either.
Customers who receive email marketing spend 83% more (iContact) yet only 41% of small businesses are using email to market to customers (Yola).
92% of consumers read online reviews for local businesses (SearchEngineLand) while 88% of consumers trust reviews as much as a personal recommendation (BrightLocal)
98% of visitors to a small business website leave without taking any action (Website Genie) yet just 7% of websites use Exit Intent lead capture overlays (GetRooster).
Website visitors who are retargeted with display ads on other sites are 70 percent more likely to convert (CMO.com).
I've helped them. I can help your business, too.
Blog / Insights
Regular ideas to help you grow your business
I’ve just been reviewing the latest research on how people use reviews online. And it’s an eye-opener. Faster now than ever, consumers are quickly deciding if they trust a business. The respected 2015 Local Consumer Review Study from BrightLocal shows that 88% of consumers read less than 10 reviews before they form an opinion about[…]
You care about your buyers’ experience. Of course you do. No business will survive if it has no concern for the value it delivers to clients, customers and patients. And you back up your sales with a customer service process to ensure any problems are managed. Even so, it’s still possible to get a negative[…]
I get it. You clicked to read this because you wonder what’s the big deal about transferring a phone call, right? In that case, you need to read on! As Michael Gerber points out in his E-myth books, there should be a system for every part of your operation – even for how the phone[…]
My post today will answer a question you’ve probably asked yourself: how come those ads are following me wherever I go on the web?! It’s called retargeting and, if you spend any time on the web, you’ve almost certainly been retargeted. It’s when you visit a website and then, mysteriously, no matter where you go[…]